Dell’s SMB Services Strategy
Posted on May 30, 2008 - Filed Under 309 | Leave a Comment
Dell is trying to make a new expansion into services a key part of its “Dell 2.0? business transformation effort. Read Ann’s insight into Dell’s SMB services strategy.
When I wrote about Dell’s SMB-oriented product lines in July, I noted that several experts stressed that Dell would also need to beef up its service offerings if it hoped to expand its SMB business.
Indeed, according to a recent Forbes article, Dell should focus narrowly on SMB services, as it really can’t hope to compete with IBM or HP for big service contracts with larger companies. Dell’s service business suffered an embarrassing setback in 2006 when Philips canceled a five-year deal in which Dell would have managed desktop PCs for 75,000 users.
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